Straight from the source
What our clients say
Sheila Sundborg and Dianna Malcolm are a dynamic media force in agriculture, combining world-class storytelling, photography, and marketing expertise across hemispheres. Together, they bring bold, informed, and impactful content straight from the heart of the industry.
“Dianna/Mud Media is my go-to person for my writing. She is very obliging and gets a great storyline, that makes sense from my often-jumbled writing and brief – sometimes with little notice. Shelia had limited time to stop at Ferdon on her way home (from New Zealand to Canada in January 2025) but she made it work and photographed a group of cows that we had prepared to go with Dianna’s article that was going to print that week. These two women excel in their field, expertise, and they both have a great knowledge and understanding of the cow industry we are all involved in, thus giving Ferdon greater exposure on the world stage!”
Ferdon Genetics
— Ferguson, Ferdon Genetics (Otorohanga, NZL)
Auctioneer Dairy Livestock Services
“What a combination of journalism and cow experience! With Di growing up on her parents’ high performance Creslea Holstein farm in New Zealand and then her partnership at the world-renowned Bluechip Genetics in Australia, she brings a great practical background in the cow world.
“Then her decades of journalism both in national and regional newspapers and television in both New Zealand and Australia – along with the highly acclaimed ‘CrazyCow’ publication, Di really delivers a combination that can only enhance our industry. I look forward to the future of Mud Media.”
— Brian Leslie OAM, Auctioneer Dairy Livestock Services (Victoria, Australia).
Russell Gammon
“The combo of Di Malcolm and Sheila Sundborg? Dynamic is too small a word. Powerful scratches the surface. Overflowing with knowledge, talent and wisdom comes closer! They both know their fields of endeavour so well, they are creative, imaginative and they bring a fresh, new look to the table! The concept of them collaborating with well-honed ‘never stop until you are done’ work ethics is way beyond exciting re future prospects! They will create unforgettable wonder! ”
* Russell is the former Executive Secretary of Jersey Canada, former Jersey Program Manager for the Semex Alliance, with former leadership roles with the Canadian Livestock Genetics Association and World Jersey Cattle Bureau at the global level. Russell remains a champion of agriculture and a beloved industry commentator.
– Agricultural champion, Russell Gammon (Ontario, Canada).
Blondin Sires & Ferme Blondin
“Here at Blondin we couldn’t do our marketing without the great photos and videos Shelia takes for us every month! Whether it is daughters of our bulls or new donor dams, Shelia knows the angles that we like and captures the moment perfectly. We use these images across our social media the truly tell our story.”
— Dann Brady, General Manager and Co-Owner, Blondin Sires & Marketing Manager Ferme Blondin (Ontario, Canada).
Elmar Holsteins
“Dianna has a unique way of telling a story – a word wizardry way. Over many years Dianna has been able to capture our story, the highlights of Elmar Holsteins journey of event success, cattle pedigrees, and farming. Di’s thorough knowledge of dairying enables her to provide a clear picture through any article she prepares for us, and the ease of dealing with reviews / fact checking as a final element is rewarding. Di has interviewed us on many occasions, and it has allowed us to tell the world about Elmar Holsteins, and how great our Australian genetics are. With the digital age at everyone’s fingertips, we have been able to get our real story across to the world. Thank you, Dianna.”
– Deanne Hore, Elmar Holsteins (Victoria, Australia).
WDE Communications Manager
“Never has there been such a proliferation of things to read, but at the same time a void in well-researched, well-written content. Anyone who is wondering where to turn for impactful stories about the people who make our global dairy business tick should look to Mud Media. I first met Dianna Malcolm in 2003 at World Dairy Expo in Madison, Wisconsin, when she was getting CrazyCow In Print off the ground. Her love of dairy cattle and the people who have invested their livelihood in taking care of them is evident in every article she’s ever written. If fresh, positive, page-turning content excites you, check out Mud Media.
— Lisa Behnke, WDE Communications Manager.
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