Powerful stories – strategic impact

Our services

Photography

“Great photography is about depth of feeling, not depth of field.” – Unknown source

Mud Media specialises in visually showcasing photographic stories in a way which can’t always be taught, nor explained. It’s a slither of a moment, captured by someone who is always watching…and Sheila Sundborg is always watching. She knows cows, she knows people, she sees what others don’t, and her overriding focus is always on the next photograph. She also knows nothing is achieved in marketing or storytelling without powerful imagery, and that there are many different ways to leverage photographs into perpetuity.

    1. Marketing campaigns

    2. Sale animals

    3. Show animals

    4. Farm and/or family photographs

    5. Those sneaky personality photographs we pretend to hate, but secretly love

    6. Videography

Marketing

“You can't sell anything, if you can't tell anything.” – Unknown source

The most powerful people in your corner when it comes to marketing are your storytellers. Simply put…no-one can buy it, if they don’t know about it. Mud Media is anchored by storytellers – both written, visual, and through videography. Tone and content are always king, and finding your voice is easy when you’re supported by the right team. If you’re marketing show cows, sale cattle, or any achievement within industry trust Mud Media to craft compelling stories that make your story stand out.


    1. Written material, including social media support

    2. Photography 

    3. Video

    4. Inspired lead-in media

    5. On the ground support (T&Cs apply)

Journalism

“Easy reading is damn hard writing.” – Nathaniel Hawthorne

Mud Media’s Dianna Malcolm has walked the walk in every direction when it comes to farming and journalism. She not only sees the angle, she understands every layer of the conversation, and she writes to the heart of every story. Direct, proactive, and never boring – if you are looking to read about the industry’s memorable moments, big personalities, or find a conduit for your own marketing story, you’re in the right place. We’re listening.


    1. Personality stories

    2. Reflective stories post events

    3. Marketing stories

    4. Public relations

    5. Breaking news with a twist

Videography

“A video without a storyboard is like a house without a foundation.” – Han Lung

Making a video isn’t the challenge today – making a video which motivates your target audience is. It’s no longer hard to add music to a video. It is tougher to effectively showcase a marketing or branded message without some serious storytelling skills – either visually, using captions, and (if needed) a scripted voiceover. Effective videos add urgency, they expose exclusive opportunities, and they build dreams. Mud Media loves to dream – dare to dream with us.


    1. Turn photos into video content

    2. Help finetune what’s needed

    3. Capture video and drive content

    4. Convert your dream into a visual reality

CONNECTIONS CREATE OPPORTUNITIES…

Mud Media’s Dianna and Sheila have collaborated on projects around the world for years. They just haven’t talked about it much before now. There are no longer any boundaries in agriculture worldwide. As an example, pictured is Bluechip Dempsey Noni selling at the Big Bang dispersal in Australia in 2016. Along with the talented Aussies and Kiwis involved, Sheila travelled from Canada to be there for weeks beforehand. Andrew Hunt (The Bullvine, Canada) and Alberto Medina (Spain) were also there. As was, Brent Crothers, who travelled from the UK. Pam Nunes (Ocean View Genetics) completed Bluechip’s sale logo from the USA. Long story short. If they can’t get it done, they’ll know someone who can.

- Photo: The Bullvine.

Questions? Get in touch.